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"Is the 2023 Toyota Prius Worth the Hype? A Comprehensive Review of Specs and Pricing"

2023 Toyota Prius


The 2023 Prius gets a dramatic makeover! It sheds its boxy design for a sleek, butterfly-like look. This powerful new hybrid boasts 196 horsepower, the most ever for a Prius, while still achieving an impressive 57 mpg combined. Inside, the confusing layout is replaced with a traditional driver-focused space featuring bigger screens and more comfort features. With a sportier look and feel, the Prius remains a leader in fuel efficiency while facing tougher competition from other hybrids.

What has Changed For 2023?

The 2023 Prius gets a full redesign for its fifth generation. It's sleeker and sportier thanks to the new TNGA-C platform, offering a wider stance and lower driving position. A new hybrid powertrain with 194 hp (196 hp with all-wheel drive) makes it more powerful than ever, without sacrificing fuel economy. This redesigned Prius is a strong contender in the hybrid market, though we'll cover the plug-in Prius Prime in a separate review.

2023 Toyota Prius: Engine and Performance

The 2023 Prius gets a single, but powerful, hybrid powertrain option. This 194-horsepower setup utilizes a 2.0-liter gasoline engine paired with a continuously variable transmission. Front-wheel drive is standard, but all-wheel drive is available with a boost to 196 horsepower thanks to an extra electric motor on the rear axle. This translates to a much quicker car, going from 0-60 mph in just 7.1 seconds, a significant improvement over the previous generation's sluggish performance. Braking is also improved, with the new Prius stopping from 70 mph in a shorter distance than before.

2023 Toyota Prius: Interior and Comfort

The 2023 Prius adopts a more conventional interior layout for its fifth generation. Gone is the quirky design of the past, replaced with a driver-focused cockpit that prioritizes comfort and ease of use. A new instrument cluster sits directly behind the steering wheel, a first for the Prius. The lower roofline and seating position contribute to a sportier feel and a lower center of gravity. While base models come with a faux-leather steering wheel, higher trims offer upgrades like heated front seats, additional cup holders for rear passengers, and even heated rear seats.

2023 Toyota Prius: Connectivity

The 2023 Prius gets a tech upgrade along with its new design. Both base and higher trims come with larger infotainment screens than before. The standard LE and XLE models come with an 8-inch screen, while the Limited and optional upgrade for XLE boasts a massive 12.3-inch touchscreen. This larger system offers voice control with "Hey Toyota" and keeps your software fresh with over-the-air updates. Smartphone connectivity is also on point with Apple CarPlay and Android Auto compatibility, and you can even get Wi-Fi for on-the-go internet access.

2023 Toyota Prius: Pricing

The 2023 Toyota Prius starts at $28,545 and goes up to $35,560.

  • Base LE: Starting at $28,545

  • XLE: Starting at $31,990

  • Limited: Starting at $35,560

Which one to Purchase?

The Toyota Prius is famous for being super fuel-efficient, which is great for the environment. It also has a lot of safety features and other cool stuff, just like it never needs to fill up for gas. Even the base model comes with nice big wheels, blind spot warnings, and a pretty good price tag.

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